An image can convey a certain message to possible customers. Graphic design, however, strengthens that image by a 1000%. “How?” you may ask. To use images without a message is like baking a cake with the wrong ingredients. “Mmmm cake” but, with the first bite you taste cups of salt, instead of sugar.
So, what is graphic design really about? It is about communicating a message to your specific audience. Businesses should make use of design to inform, enchant and ultimately persuade customers to choose their products or services. Persuasion is, however, not the last step of the process. The last step is that customers are satisfied and have the utmost faith in your abilities to produce the best possible product or service. If someone loses trust, you have lost the battle and your message, whatever it is, is a lost case.
Here is how we communicate:
1. Make lasting impression
A business with a broken sign (logo/imagery) is a sign of a broken business. Using a professional graphic designer makes your brand fresh faced and if they are really good, timeless.
The process of design is quite simple really. Logos should firstly portray what your business is about:
This is an example of a cleaning company who only uses biodegradable products:
What do these symbols signify?
1. A leaf: Environmentally friendly products
2. A Hexagon: Rational, logical, natural, molecular
3. Font: Upper Caps, serious, with intent, masculine
Once the logo is in place you will be able to recreate your stationery and the first interaction your customers will have with your new brand, will be an explosive one.
It is an inevitable fact that once customers are introduced, they will want to do some research on your products and services. Where will they go? To your website of course. Consider what your website says about your brand. Is the tone and look and feel in line with the initial interaction, or are you using black, leprechaun green and disorientated imagery? You should be looking for professional design with a slick look and concise content.
This brings us to the next point:
2. Be concise, it shows you are credible
A designer that knows what he/she is doing will be able to create the impression that things in your business are done in the same way, every day. But, looking consistent is not the same as being consistent. Like we said before, customers must have the utmost faith in your business, because you are able to somehow address a problem or fulfill a need.
If you are old enough to remember, you will know that in 1995 Jonah Lomu played in the Rugby World Cup. He made a huge first impression but by the end of his career he was regarded as the first true global superstar of rugby. How is that for consistency?
3. Show don’t tell
Telling people what to do, even if it is great advice, is much less effective than showing them what to do. Create content that designers can summarize in an innovative, creative, visual way to show customers a way through the problem.
Problem: You are feeling down
Solution: 5 Tips to keep your chin up.
Now your audience knows exactly what to do and I can bet my hat, they will try it.
4. Tell your story
Your business has a story to tell and untold stories are like gems floating aimlessly down the river. Designers communicate much more than just words; they are the ones that are able to catch those gems and create jewelry. Even the most elementary design element like an uppercase font or colour scheme can help someone interpret a specific message, without even knowing it.
5. It is hard being creative
If you are in the business for business’ sake and not in the creative business, leave it to a designer. Although the process is hard for any designer, they will eventually hit the nail on its head and your story will become a jewel for everyone to adorn.
We want to refresh your company look…
Please contact us to help you.