and branding


For the logo design, using green, white, and grey colors is effective in conveying a sense of health, freshness, and naturalness. The specific shade of green used is associated with plants and vegetables, while white represents purity and cleanliness, and grey represents sophistication and modernity.

Since this nutrition company specifically designed a product made from beet sugar as a sugar replacement, it was important to highlight this aspect in the packaging design. We used illustrations of beet sugar and an image of a beet itself, to convey this message. Additionally we used green and white colors in the packaging design to reinforce the natural and healthy aspects of the product.

We were able to create a cohesive corporate identity for Switch On Scientific Nutrition that effectively communicates its values and products.


May 2022






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