and branding


Designing a logo for Probiotech, a cleaning company that uses probiotic cleaners, required a thoughtful and strategic approach. The use of a leaf and a hexagon in the design is a smart choice, as it represents both nature and science.

The green color of the leaf further reinforces the eco-friendliness of the product, while the blue hexagon suggests a sense of technology and innovation. The blue-gray text adds a touch of sophistication to the logo, which is fitting for a company that focuses on advanced cleaning solutions.

The consistent use of the hexagon shape in the labels for different product ranges helps establish a cohesive brand identity, which is crucial for building brand recognition and loyalty. Overall, the logo design effectively communicates the brand’s core values of being safe, eco-friendly, and innovative.


February 2021


Corporate Identity

Marketing Material

Vehicle Wrapping

Social Media Posts




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“Branding is the process of connecting good strategy with good creativity.”

– Marty Neumeier

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