In our stringent economy the financial climate seems to clam down in every respect of daily life. For business owners, the (most) important question to ask during these times, is: “How do I attract the right customer for my business? How do I boost my business?” The answer? Communicate your message, effectively!
Firstly:
Communication aimed at the wrong audience will be wasted, like to proverbial pearls thrown to pigs. So first off, do some research about who your ideal client is.
Then:
Create content according to what you target market needs and wants. As a baseline it is important to note that in South Africa 94% of respondents want a trust-based economy. This means, greater transparency and better communication, 76% want to be treated as a person (not a number), 76% expect issues to be resolved quickly with communication throughout and 72% want a consistent experience on all points.
If you have an out-of-date logo with erratic messaging, marketing material or social media posts you are likely to miss the mark.
Lastly:
Be where they are! Be present on the relevant social platforms, events or gatherings and utilise your brand identity to communicate your message.
Read more on: What is Brand Identity?
If you need to review your brand identity or communication strategy, you are welcome to give us a shout!
e: info@mookowmedia.co.za / c: 082 787 2071
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