by Mina Mookow | Jan 18, 2023 | Design and business, Entrepreneur
In our stringent economy the financial climate seems to clam down in every respect of daily life. For business owners, the (most) important question to ask during these times, is: “How do I attract the right customer for my business? How do I boost my...
by Mina Mookow | Aug 29, 2022 | Design and business, Entrepreneur
When you think about a brand like Nike or Puma you think about much more than just the logo! Yes, the logo is probably the first thing you think about, but you also think about the idea that these companies sell. Let’s take Nike as a shining example: What is the idea...
by Mina Mookow | Aug 23, 2022 | Design and business, Entrepreneur
Your website consists of far more than just copy writing. We are in definite consensus that crummy copy gives an awful first impression but so does bad photography. Photography is an art and is essentially a visual object (the photo) and an experience (the emotion)...
by Mina Mookow | Jun 24, 2022 | Design and business, Entrepreneur
That might be the question, but it really shouldn’t be. Building your business with all your specifications, rounded to the T and giving it one last wipe with your figurative cloth, is in essence the very first step – the foundation – of a business. Why?...
by Mina Mookow | May 4, 2022 | Design and business, Entrepreneur
2min read Communication. Interpretation. Understanding. Three fundamentals of any successful relationship, regardless of its nature. Astoundingly, many find these concepts difficult to surmount. Although we are not in the business of giving marriage counselling, we...
by Mina Mookow | Apr 25, 2022 | Design and business, Entrepreneur
Throughout my adventures of being a designer, I have had to design some logos and materials for myself. This includes my own business and a few subsidiaries, which can be labelled “it’s complicated”, “under construction” and “in progress”. I can therefore speak from...
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