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To Social Media Or Not To Social Media – that is the question!

To Social Media Or Not To Social Media – that is the question!

That might be the question, but it really shouldn’t be. Building your business with all your specifications, rounded to the T and giving it one last wipe with your figurative cloth, is in essence the very first step - the foundation - of a business. Why? The simple...

3 Brilliant tips for helpful feedback

3 Brilliant tips for helpful feedback

2min read Communication. Interpretation. Understanding. Three fundamentals of any successful relationship, regardless of its nature. Astoundingly, many find these concepts difficult to surmount. Although we are not in the business of giving marriage counselling, we...

3 Questions to Ask Yourself Before You Choose Your Final Design

3 Questions to Ask Yourself Before You Choose Your Final Design

Throughout my adventures of being a designer, I have had to design some logos and materials for myself. This includes my own business and a few subsidiaries, which can be labelled “it’s complicated”, “under construction” and “in progress”. I can therefore speak from...

The real reasons why deadlines aren’t met

The real reasons why deadlines aren’t met

2 minutes read Running a business is a spot-on description of what having a company is all about. It’s a lot of running. Then come those days where, against all natural instinct, you have to entrust someone else to take the reigns of a project you have no clue about –...

5 Things I need before designing your website

5 Things I need before designing your website

2 minute read Gone are the days of browsing store-front windows in search of a business to help you re-tile your kitchen, instead people are now ogling by Google-ing. Every person with a computer or smart device, has the power of information at their fingertips. So,...

6 Shocking ways you are failing at marketing your small business

6 Shocking ways you are failing at marketing your small business

This morning my husband and I had an interesting discussion about margarine. A brand (in all aspects) is important for business. We bought a margarine different from the product we usually use. It has plain packaging, with nothing exciting about it. It is basically a...

Online Logo Generators and DIY: Why you shouldn’t!

Online Logo Generators and DIY: Why you shouldn’t!

A lot of people in today’s market feel that a logo is a simple element of business. They fail to see the importance and believe that it is an economical way to get their hands on a face for their business. Saving money is a valuable argument but the real question here...

If you prefer your brand to be a disaster – don’t read this.

If you prefer your brand to be a disaster – don’t read this.

Driving around town you can see design everywhere. And I mean EVERYWHERE. Even road signs are design; believe it or not. These signs direct, prohibit and instruct drivers what to do and what not to do. They are simple but effective and since their existence, give...

A case study: ProbioTech

A case study: ProbioTech

Motivation for starting the project: You wake up in the morning frantic and hysterical about your next business venture. There is no one to turn to; to make your dream a reality and bring your vision to life. Having so much passion, you lie in your bed discouraged....

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